Rebranding a family business in Exeter, serving the UK.
Established in 1999, family business PVM Supplies’ brand image was long overdue a refresh, so husband and wife Directors, Nicola, and Paul were keen to undergo a rebrand.
With such a long-established reputation, both locally and nationally, it was an important consideration to the brief that the rebrand should take an evolutionary approach.
The existing logo incorporated circular elements, but with no real knowledge of how this original logo came about, a little reverse engineering was in order.
The new visual identity was the end result of a process of evolution, importantly, taking into consideration that there are four distinct areas of operation within the business.
The solution came from taking the original elements of the logo and giving them a modern twist, combined with the creation of a bespoke word marque.
Creating sub brands for the four areas of operation, derived from the master logos, made sense of the use of the four ellipses, which were given a boost with the use of a striking colour palette, designed to work on both dark and light backgrounds.
Topping it all off with a strapline that clarifies how PVM’s customers feel about them underlines PVM’s value to their customers.
As the visual identity was to be rolled out across all types of media, the brand assets include logo variants which afford a degree of flexibility for the branding. This, combined with brand guidelines, set clear parameters for implementation.